41 users online (0 members and 41 guests)  


  Results 1 to 11 of 11

Related

  1. Need Help with advertising my new site    Forum: Website Promotion Forum
    Replies: 18
  1. #1
    nicolasb86's Avatar
    Disabled

    Status
    Offline
    Join Date
    Oct 2009
    Location
    Connecticut, United States
    Posts
    7

    PPC Advertising vs. SEO

    There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

    Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

    In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

    So which strategy is the best, free or paid?

    Search Engine Optimization:

    Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

    When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


    PAY PER CLICK (PPC):

    In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

    The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.

    In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

  2. #2
    seosunny's Avatar
    Disabled

    Status
    Offline
    Join Date
    Jan 2011
    Posts
    4

    Re: PPC Advertising vs. SEO

    Good write up. PPC and SEO have been an important part of online marketing and due to this most of the people are interested to learn seo as well as PPC tack tics.

  3. #3
    SamDermot's Avatar
    New User

    Status
    Offline
    Join Date
    Jan 2011
    Posts
    10

    Re: PPC Advertising vs. SEO

    I would choose SEO, as SEO is very vast term to understand and we can do it without money as well.

    But PPC mainly requires money so this is the main thing, I think as well.

  4. #4
    seeman's Avatar
    New User

    Status
    Offline
    Join Date
    Jul 2012
    Posts
    12

    Re: PPC Advertising vs. SEO

    Well i must say, Both of these web promotion strategies make use of the search engines to generate traffic to a website.however, both have a lot of differences but they both have been used for the same purpose"traffic".

  5. #5
    stanelly's Avatar
    Junior Member

    Status
    Offline
    Join Date
    Aug 2012
    Posts
    25

    Re: PPC Advertising vs. SEO

    Thanks for sharing such a detailed information

  6. #6
    sbglobal79's Avatar
    New User

    Status
    Offline
    Join Date
    Jun 2011
    Posts
    15

    Re: PPC Advertising vs. SEO

    Both strategies are very good to generate traffic and to create quality backlinks.....

  7. #7
    James Donovan's Avatar
    Junior Member

    Status
    Offline
    Join Date
    Jun 2012
    Posts
    47

    Re: PPC Advertising vs. SEO

    In today's timing as SEO becoming so difficult, its becoming difficult for small site holders to rank. According to me PPC along with SEO is the best option to follow.

  8. #8
    Steve Smith's Avatar
    Disabled

    Status
    Offline
    Join Date
    Jun 2012
    Posts
    12

    Re: PPC Advertising vs. SEO

    SEO is all about traffic. In SEO you are focusing on driving traffic to your site. Offsite SEO, including link building, is meant to get more traffic. We like to say, "PPC is renting and link building is owning the house". Why do we say that? Because strategic SEO, including link building, will generate permanent, one-way links from relevant, related websites. That will help with traffic. That’s a good thing in Google’s eyes. PPC on the other hand will give you links as long as you’re willing to pay top dollar when bidding for those top search terms.

  9. #9
    mariejames's Avatar
    Disabled

    Status
    Offline
    Join Date
    Jan 2013
    Posts
    11

    Re: PPC Advertising vs. SEO

    Both are very useful..But i prefer SEO because they provide Free Organic Traffic....

  10. #10
    BarryV's Avatar
    New User

    Status
    Offline
    Join Date
    Feb 2013
    Posts
    1

    Re: PPC Advertising vs. SEO

    Both of them are both effective when it comes in promoting and developing a website but most of the marketers and bloggers use SEO because it is easy to work on it.

  11. #11
    jamesfrank101's Avatar
    New User

    Status
    Offline
    Join Date
    Jun 2013
    Posts
    11

    Re: PPC Advertising vs. SEO

    As an Seo expert I think both techniques are effective but it depends on how much are you will to spend in case of PPC. Also it need a little attention and in case of SEO it takes time. My idea is to use both of them at the same time.



Tags for this Thread