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  1. #1
    michellec's Avatar
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    How can I measure ROI using social media campaigns?

    When businesses use a particular strategy to further their interests, it is obvious that they want to measure the exact return on their investment. In my opinion, key factors that indicate the effect of social media marketing on the customers are loyalty towards brand, customer satisfaction, and revenues generated through such efforts.

  2. #2
    adamscott's Avatar
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    Re: How can I measure ROI using social media campaigns?

    In order to obtain or measure ROI on investment, one needs to measure two things: either increase revenue or decrease expenses, per pound investment.
    When measuring social media success, a business must first understand how social media is being used within the organization.

  3. #3
    jessysmith's Avatar
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    Re: How can I measure ROI using social media campaigns?

    you can add google analytics code to your website then you can track the campaign