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  2. Help needed to reconstruct traffic on google search    Forum: Search Engine Optimization - SEO - Forum
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  1. #1
    newsguy's Avatar
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    Search engine traffic versus link traffic.

    I've always read (and it makes sense to believe) that search engine traffic is the best kind of traffic because it's very targetted--people are actively looking for what your site contains (usually).

    But one of my sites in particular gets a lot of traffic from a link that's on another site with a similar theme. Would that traffic be just as good as the search engine traffic? What do you think?

  2. #2
    hopcott's Avatar
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    Smile Re: Search engine traffic versus link traffic.

    Hi

    You've hit the nail on the head - it's a question I'm still asking after several years of link exchanging and seo ing - sometimes successfully, sometimes unsuccessfully.

    Recently, I've been looking into webrings but the rings don't seem to carry much traffic. One advantage is that some webring systems automatically close off broken links. But, even in the short time I've been looking at it, I'm seeing people cheating a lot with where they put the webring code so it receives traffic but doesn't give any.

    There is a strong parallel between the theory of open markets and exchanging links freely with relevant sites / pages. Protectionism between countries, it is argued by economists, leads to less for all whilst free trade links between global markets leads to synergy and world growth.

    If a million related sites are linking with me and send me one visitor a day, I'm doing ok (hopefully). Plus if I can't satisfy the needs of a visitor, why shouldn't I send them somewhere they can find what they are looking for. They will like me more for it and come back to me when they need something i can actually supply

    I ask the carpenter who does some work for me building a kitchen if he knows of an electrician to rewire my property and value any recommendation he makes. No doubt the electrician also recommends the carpenter in turn. This is the same as link exchange.

    Getting links with other sites is common sense marketing and reflects real world common sense activities

    If we don't exchange links, our sites stay isolated until a search engine comes along and puts a small number (the ones at the top of the list) in public view. Then the search engine says give me some money or I'll stop listing you. If you were the search engine and you had a captive audience you could squeeze, what would you do? I think search engine traffic is very difficult to get (although I've got a lot in the past - less these days, though), it can go away over night and is automated so will always be subject to cheating by clever spammy operators.

    On the other hand, if I have a thousand incoming links from separate webmasters, I know they are not going to go away over night. They have affirmed my site because it has something related to offer and doesn't compete with theirs. We are therefore partners who help each other. We would have to be crazy to drop the links to each other.

    The problem is how to set up these thousands of links in an efficient and organised way so they enhance our sites.

    Maybe the key to answering your question is in changing the focus.

    How many times have you used a search engine and been presented with a list of links to site pages that were not what you were looking for?

    How many times have you been on somebody's web site and have looked at the page of 'related links' and been presented with links that were an unmanaged mess and totally unhelpful?

    On the other hand, no doubt the search engines have got it right sometimes and the list you are presented with answers your needs.

    So too, sometimes the related links list on a web site is well organised and enables you to find the sites that are just what you want.

    I think the answer to your question is that it is the quality of the link that matters. Sometimes web masters get it right and sometimes search engines get it right.

    Hope this helps

    Rob

  3. #3
    disliz2002's Avatar
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    Re: Search engine traffic versus link traffic.

    SEO costs much more than just buying a link. Plus you should find a qualified seo specialist. No any guarantees. I think, that it is much more difficult to start getting traffic from search engines than from another websites through paid links/banners. Just my opinion.

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    Smile Re: Search engine traffic versus link traffic.

    Quote Originally Posted by newsguy View Post
    I've always read (and it makes sense to believe) that search engine traffic is the best kind of traffic because it's very targetted--people are actively looking for what your site contains (usually).

    But one of my sites in particular gets a lot of traffic from a link that's on another site with a similar theme. Would that traffic be just as good as the search engine traffic? What do you think?
    The answer is that it probably depends on the keywords people are using to find your web site, and just how related the site is with the similar theme and whether people from that site are interested in your specific products/services/information.

    Obviously you seem to be getting some good traffic from the related site, and that is a good thing, but what I believe you need to do is start testing both traffic sources to see what your conversions are on each.

    You may find people from the linked site, are just curious when they see the banner ad and click the ad, and then leave immediately when your site comes up. Hopefully this is not the case!

    Use of some of the free traffic analysis software like google analytics would show you the average stay of each visitor, and if you invested in a decent package to track links, you would be able to compare your results on both.

    I always tell my clients to test, test, test. Tweak and change something, re-test it, etc. Don't be afraid to try new strategies and different traffic sources, but be sure you can measure the results to know for sure if it is working or not.

    So for me, before jumping to any conclusions as to which source of traffic is better, actually get some real statistics together showing you the success form each source of traffic (conversions to sales vs visitors) and things like average length of time they are at the site, etc.

    Cheers




    Tim Buchalka

  5. #5
    KyLacoste's Avatar
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    Re: Search engine traffic versus link traffic.

    I think that thats one of those things you could debate back and forth for some time. I think that it would come down to the content and service/product that your providing versus the competition. Wether that means you site seems more professional or has a better price or both. Traffic is traffic you could recieve good and bad from both areas.

  6. #6
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    Re: Search engine traffic versus link traffic.

    I think you defenately need to be passioned and not be afraid to test the new strategies. I agree on that point.

  7. #7
    SimonP's Avatar
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    Re: Search engine traffic versus link traffic.

    targeted traffic will always be better than just random hits as it is the people you want to be viewing your site. Linking from relevant places is the best tactic



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